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Privacy

Privacy

Privacy

Website Privacy Policy

Last Updated: January 20, 2017

APPLIED PROTEOMICS (“API”, “we”, “us”, or “our”) is committed to letting you know how we will collect and use your personally identifiable information. The privacy policy (“Privacy Policy”) applies to information collected through API’s websites, www.simpliprocolon.com and www.appliedproteomics.com (including any versions optimized for viewing on a wireless or tablet device), and all other interactive features, services, and communications provided by API (collectively, the “Website”). We have established this Privacy Policy to let you know the kinds of personal information we may gather during your visit to the Website, why we gather your personal information, how we use your personal information, under what circumstances we may disclose your personal information, and how you can manage your personal information.

This Privacy Policy does not apply to information that you may submit to us offline or information submitted through our Portal, or to websites maintained by other companies or organizations to which we may link or who may link to us. We are not responsible for the actions and privacy policies of third party websites.

By visiting our Website, you are accepting the practices described in our Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Website. We reserve the right to modify or amend the terms of our Privacy Policy from time to time without notice. Your continued use of our Website following the posting of changes to these terms will mean you accept those changes. If we intend to apply the modifications or amendments to this Privacy Policy retroactively or to personally identifiable information already in our possession, we will provide you with notice of the modifications or amendments and seek your consent for such use.

If you have any questions about this Privacy Policy or don’t see your concerns addressed here, you should contact us by email at privacy@appliedproteomics.com.

What Information About Me Is Collected and Stored?

We collect two basic types of information from you in conjunction with your use of the Website: personally identifiable information and non-personally identifiable information. Personally identifiable information (“PII”) is any information that can individually identify you and includes your name and contact information, such as your e-mail address, telephone number, or postal address. Non-personally identifiable information (“Non-PII”) includes information that does not personally identify you, but it may be linkable to you. Examples of Non-PII include device identifiers, IP addresses, demographic information and general location information. If Non-PII is directly linked to PII, it will be considered PII while it is linked. Aggregate and de-identified information is not considered PII.

Personally Identifiable Information

As a general matter, you can browse the Website without submitting your PII to us. However, there are a number of circumstances in which you may supply us with your PII. The following lists the most common ways in which we may collect your PII.

  • Requests for information or other assistance, inquiries and other communications to us
  • Participation in surveys, special events and promotions
  • Sign up to receive e-mail newsletters or email alerts from us
  • Participation on social media accounts involving us, our Website and our brands
  • Any other place on the Website where you knowingly volunteer PII
  • Collection of PII from or through Social Media Portal

When you interact with any API property page or account on a social media platform, such as Facebook, Twitter, Google+, or LinkedIn, we may collect the PII that you make available to us on that page or account including your account ID or “handle.” However, we will comply with the privacy policies of the corresponding social media platform and we will only collect and store such PII that we are permitted to collect by these social media platforms. If you choose to link to or access the Website with or through a social networking service, we and that service may share certain information about you and your activities. With your consent, we also may share information about your activities, including what you view on the Website, with that social network’s users.

Non-Personally Identifiable Information

In addition, when you interact with the Website, we may collect Non-PII and our servers may automatically keep an activity log of your use of our Website. Generally, we collect and store the following categories of Non-PII.

  • Demographic data such as age, gender, and five digit zip code as part of collecting PII.
  • Device information about your computer, mobile device, or other device that you use to access the Website. This information may include IP address, geolocation information, unique device identifiers, browser type, browser language, and other transactional information.
  • Usage information about your use of the Website. This information includes, among other things, a history of the pages you view. We use this information to provide you a more customized experience on the Sites.
  • Additional “traffic data” such as time of access, date of access, software crash reports, session identification number, access times, and referring website addresses.
  • Aggregate data regarding the use of the Website.
  • Collection of PII and Non-PII Through Surveys.

From time to time we may provide you with the opportunity to participate in surveys on our services, which might be conducted by a third party. If you participate, we will request certain PII from you. Participation in these surveys is completely voluntary and you therefore have a choice whether or not to disclose this PII. The requested PII typically includes contact information. If there is a third party involved, please make sure to review that party’s privacy policy.

Use of Cookies, Flash Cookies and Web Beacons

Like many websites, we use “cookies”, which are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences and actions. We use cookies to track use of our Website and online services. We may also use cookies to monitor traffic, improve the Website and make it easier and/or relevant for your use.

Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your web browser to decline cookies, some features of the Website may not work or may not work as designed. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at www.allaboutcookies.org.

We may also use web beacons or flash cookies. A web beacon or flash cookie (also known as “action tags”, “tracer tags”, or “single-pixel gifs”) is an invisible graphic on a web page that is programmed to collect Non-PII about your use of a given website. We do not share or provide PII we may collect through such web beacons, such as names, e-mail addresses and phone numbers without your express permission.

We may also use “Web Storage” to store data about your use of our Website. Web Storage is a feature in some browsers that permits websites to store data within your browser rather than within a cookie. This should make this data more secure and make your browser perform better. We do not share or provide PII we may store in Web Storage, such as names, e-mail addresses and phone numbers without your express permission.

We may partner with third party advertising companies who may utilize flash or enhanced cookies or web beacons to better provide advertisements about our products and services that may be of interest to you. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use the Website. They may collect information about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based advertising or other targeted content. These partners do not have access to or use your name, address, e-mail address, telephone number or other PII from us, without your consent. They may, however, use persistent identifiers to anonymously track your Internet usage across other websites in their networks beyond the Website. Such third parties may, with sufficient data from other sources, be able to personally identify you, unknown to us. To learn more about the use of this information or to choose not to have this information used by our third-party advertising partners by opting out please visit the Network Advertising Initiative by clicking www.networkadvertising.org/managing/opt_out.asp.

Your browser or device may include “Do Not Track” functionality. Our information collection and disclosure practices and the choices we provide, will continue to operate as described in this Privacy Policy, whether or not a Do Not Track signal is received.

Is Personal Information Collected From Minors?

The Website is not intended for minors under 18 years of age. Unless otherwise disclosed during collection and with parent or guardian consent, we do not knowingly collect personal information from minore under 18 years of age. If you are under 18 years of age, do not provide personal information to us without providing us with consent from your parents. If we discover that a minor under the age of 18 has provided us with personal information and we do not have parental consent, we will immediately delete that minor’s information from the Website. If you believe that we have been provided with the personal information of a minor under the age of 18 without parental consent, please notify us immediately at privacy@appliedproteomics.com.

How Do We Use Your Information?

We use the information we learn from you to help us personalize and continually improve your experience on the Website. We may use your PII and Non-PII in the following ways:

General Uses

We may use the information to:

  • Provide you with services, content, products, or other information you request;
  • Communicate with you about your account or transactions with us and send you information about features and enhancements on or to our Website;
  • Communicate with you about changes to our policies;
  • Personalize content and experiences on our Website, including providing you recommendations based on your preferences;
  • Administer surveys;
  • Optimize or improve our services, products, and operations;
  • Detect, investigate, and prevent activities that may violate our policies or be illegal;
  • Perform statistical, demographic, and marketing analyses of users of the Website.
  • Combination of Your Information

We may use the information from one portion of the Website on other portions of the Website or in our network of Websites, all of which are owned and operated by API, and we may combine information gathered from multiple portions of the Website into a single user record. We may also use and/or combine information that we collect off-line or that we collect or receive from third party sources to enhance, expand, and check the accuracy of your customer records. If we combine information collected from the Website with information subject to additional restrictions on use or disclosure, such as information protected under the Health Insurance Portability and Accountability Act, as amended, including implementing regulations (collectively, “HIPAA”) we will apply the more restrictive rules to the combined information.

To Whom Do We Provide Your Information?

Except as disclosed in this Privacy Policy, we do not disclose your PII collected online to any organizations not part of API or its subsidiaries or related entities.

Third-Party Agents

We have or may in the future have third party agents and partners that perform functions on our behalf, such as hosting, content syndication, content management, social media integration, marketing, analytics, billing, storage, shipping, fulfillment, distribution, customer service, and fraud protection. These entities may have access to the PII needed to perform their functions. If such access is required, the third parties will be contractually obligated to maintain the confidentiality and security of that PII.

Business Partners and Third Parties

We may share your PII with our business partners or co-marketers from time to time. We may also share your PII with third parties that provide products and services that we think you may be interested in. Although our treatment of your PII is governed by this Privacy Policy, the business partner or third party’s treatment of your PII will be governed by the business partner or third party’s privacy policy. You may withdraw your consent to our sharing of your PII with business partners and third parties at any time by following the opt-out process described below.

Assignment

We may change our ownership or corporate organization while providing the Website. We may also sell certain assets associated with the Website. In such event, we may transfer some or all of your information to an entity acquiring all or part of our assets or to another entity with which we have merged. Under these circumstances, we would request the acquiring party to follow the practices described in this Privacy Policy. Nevertheless, we cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Privacy Policy.

Law Enforcement, Legal Process, and Emergency Situations

We also may use or disclose PII if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Website; (b) protect and defend our rights or property, the Website or our users, and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the users of the Website or the public.

Use of Non-Personally Identifiable Information

We may disclose or share Non-PII in any other manner that we deem appropriate or necessary. Among other things, we will disclose Non-PII to third parties to help us determine how people use parts of the Website and who our users are so we can improve our Website. We will also disclose Non-PII to our partners and other third parties about how our users collectively use the Website.

What Steps Are Taken To Keep Personally Identifiable Information Secure?

We are concerned about ensuring the security of your PII and take reasonable security measures to protect such information. Please understand, however, that while we try our best to safeguard your PII once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.

You need to help protect the privacy of your own information. You must take precautions to protect the security of any PII that you may transmit over any home networks, wireless routers, wireless (WiFi) networks or similar devices by using encryption and other techniques to prevent unauthorized persons from intercepting or receiving any of your PII. You are responsible for the security of your information when using unencrypted, open access or otherwise unsecured networks.

How Long Do We Keep Personally Identifiable Information?

The time period for which we keep information varies according to what the information is used for. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we will retain it for no longer than is necessary for the purposes for which the data was collected or for which it is to be further processed.

What Happens When I Link To or From Another Website?

The Website may contain links to other websites operated by our affiliates or third parties. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these other websites. We are not responsible for the actions and privacy policies of third parties and other websites.

Governing Law

This Website is published in the United States and PII of users of our Website is located in the United States. Our Website is directed to individuals located in the United States and our policies are directed at compliance with those laws to the extent they may apply to PII. If you are uncertain whether this privacy policy conflicts with the applicable local privacy laws where you are located, you should not submit your PII to us.

Notice to Non-US Users

If you are located outside the United States, you should be aware that your PII will be transferred to the United States of America, the laws of which may be deemed by your country to have inadequate data protection. If you voluntarily submit PII to us, you thereby consent to the general use of such information as provided in this Privacy Policy and to the transfer of that information to, and/or storage of that information in, the United States.

Accessing and Correcting Your Information

You may send an email to privacy@appliedproteomics.com to request the correction or deletion any PII that you have provided to us. Be advised that we may not be able to delete your PII without also deleting your user account. You will not be permitted to examine the PII of any other person or entity and may be required to provide us with PII to verify your identity prior to accessing any records containing information about you. We may not accommodate a request to change or delete PII if we believe doing so would violate any law or legal requirement, or cause the information to be incorrect.

The SimpliPro Colon mark, the SimpliPro Colon logo, the CarePRO mark, the Star Field mark and the Applied Proteomics logo are trademarks of Applied Proteomics, Inc. Copyright © 2015-2017 Applied Proteomics, Inc. All rights reserved.